Apple’s 2013 To-Do List

I didn’t just lead Apple to a record quarterly profit of $13.1 billion on sales of $54.5 billion, so I don’t expect to be consulted. But were Tim to ask me, here’s what I would tell him Apple should do in 2013—in broad strokes, and in no particular order. (We’ve got people to work out the details—right, Tim?) This is not a fantasy wish list. These are things I think Apple can and should do this year. This list is not exhaustive.

Should be a cinch, right? Too bad there are only two items on this list that will help Apple’s stock price recover from its calamitous 35% drop over the past four months. Uneasy lies the head that wears a crown.